The Randstad Award is presented to the most attractive employer in more than 20 markets across the globe. The 2016 edition of the award will cover 25 markets. Consisting of over 200,000+ respondents and covering 75% of the global economy, the winner is based on the outcome of the world’s largest survey into employer branding. It truly is the only award representing ‘the people’s choice’.

The outcome of the Randstad Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness. This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies.

The 75 largest companies are selected in each participating market, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age and gender. In Hong Kong SAR, over 5,400 employees and job-seekers between the ages of 18-65 were surveyed. These respondents were asked to identify companies they recognize and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.

Mr Michael Smith, Managing Director of Randstad Hong Kong SAR, Malaysia and Singapore noted, "The Randstad Award is a milestone event for us in Hong Kong SAR and the region. The award, based off the biggest employer branding survey in the world, gives companies an unbiased and insightful look into public perception of top employers. With the growing importance of employer branding as a talent attraction and retention strategy, the Randstad Award continues to draw interest from the top employers in Hong Kong SAR.”

the top 75 companies for 2016 are:

3 (Three Mobile)
A.S. Watson
AECOM
AIA
AXA
Bank of America Merrill Lynch
Bank of China
Bank of East Asia (BEA)
BNP Paribas
Café de Coral
Cathay Pacific
Chanel
Chevalier
China CITIC Bank
China Construction Bank
China Mobile
China Overseas
Chow Sang Sang
Citibank
CLP
Dah Sing Bank
Dairy Farm
DBS Bank
Deloitte
Deutsche Bank
DFS Group
Disneyland
Dragonair
Ernst & Young
Estee Lauder
Gammon Construction
Goldman Sachs
Hang Seng Bank
HK Broadband Network
HK Electric
HKACTL
Hong Kong Jockey Club
Hong Kong Land
HSBC
I.T
IBM
ICBC
ISS
J.P. Morgan
Jardine Aviation Services (JASL & JATS )
Jardine Schindler
Kai Fu Property Services
KFC
KPMG
Lane Crawford
Leighton
Li & Fung Group
Manulife International
Maxim's
McDonald's
Morgan Stanley
MTR
New World Development
Ocean Park Corporation
PCCW
Pizza Hut
PwC
Ralph Lauren
Sasa
Shanghai Commercial Bank
Standard Chartered Bank
Sun Hung Kai Properties
Swire Properties
TVB
UBS Bank
Uniqlo
VF Corporation
Wharf T&T
Wing Hang Bank
Wing Lung Bank

about Randstad

Randstad is one of the world’s largest specialist recruitment & HR services company with a mission of ‘Shaping the world of work’. We are a true global leader in our industry and see it as our responsibility to take an active role in developing the industry. Our commitment to this long-term employer branding research stems from our passion to provide employers across Hong Kong SAR with vital information to build their talent attraction and engagement strategies, and future-proof Hong Kong SAR's position as Asia’s world city and talent hub.

related article:

hong kong SAR top 75 companies 2018
top 75 hong kong SAR companies for 2017

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