Recruitment firm Randstad named CLP Power Hong Kong Limited as the most attractive employer in Hong Kong SAR at the Randstad Award 2016. The annual award, which celebrated its fourth year in Hong Kong SAR and its 16th edition globally, was held at the Asia Society.
The Randstad Award is based on the outcome of the world’s largest survey into employer branding and is the only award which truly represents ‘the people’s choice’. This extensive research surveys over 200,000+ respondents across different age groups, genders and educational levels, and covers 75% of the global economy. The 75 largest companies are selected in each participating market, usually with more than 1,000 employees. This list is presented to a representative cross section of relevant respondents based on region, age, education and gender. In Hong Kong SAR, over 5,400 employees and job-seekers between the ages of 18-65 were surveyed.
randstad award 2016 – most attractive employers
Taking the win for the first time, CLP Power Hong Kong Limited has consistently ranked third and fourth place over the past three editions of the Randstad Award. A total of 58% of all respondents who knew CLP Power, stated that they would like to work for them. The attractiveness factors are facets of an employer brand which are key when talent look for new companies or when deciding to stay. CLP Power Hong Kong Limited were best known for offering long-term job security, career progression, good work-life balance and financial health.
Ms Quince Chong, CLP Power Chief Corporate Development Officer noted, “On behalf of CLP, I would like to thank Randstad for presenting this prestigious award for us. We are very honoured to be recognised as the Most Attractive Employer by the Hong Kong SAR community for which we have been serving for 115 years.”
“This award is a strong recognition to our entire workforce who have been working tirelessly to serve our 2.5 million customers with the safest, most reliable and economical electricity. Our goal is to make Hong Kong SAR a greener and smarter city.
“We strive to create a positive working environment for our employees so that they can perform at their best every day. We take talent development seriously by offering our staff good development opportunities. We will continue to make CLP Power a great place to work and an organisation that our employees can take pride in,” said Ms Chong.
Work-life balance has been gaining in importance for Hong Kong SAR’s employees each year of the Randstad Award, finally having tied in second place with pleasant working atmosphere this year. Salary and employee benefits has kept a strong lead as the most important factor for employees.
Mr. Michael Smith, Managing Director of Randstad Hong Kong, Malaysia and Singapore said, "The Randstad Award research is an invaluable tool for helping companies shape their employer brand to suit the ever changing needs and requirements of their target audience. The annual awards dinner is a special event to present Hong Kong SAR’s most attractive employer with a globally-recognised accolade. I’m pleased to see that CLP Power Hong Kong has climbed the ranking and emerged this year as the winner. Their on-going efforts to position themselves as an employer of choice have paid-off.”
about Randstad Award
Randstad Award Celebrating its 4th anniversary this year in Hong Kong SAR and its 16th edition globally, the Randstad Award is presented each year to the most attractive employer in 25 markets across the globe. It is based on the outcome of one of the world’s largest independent survey into employer branding, covering over 200,000 global respondents and 75% of the global economy.The outcome of the Randstad Award is based on public perception and focuses on three main areas: overall brand awareness, absolute attractiveness and relative attractiveness.
This creates a level playing field for all competing companies instead of giving an advantage to large multinationals with higher name recognition than smaller companies. This award is not open for nomination and the results are based solely on the opinions and votes of the local workforce – making it the only award that is truly representing ‘the people’s choice’. The 75 largest companies are selected in each participating market, usually with more than 1,000 employees.
This list is presented to a representative cross section of relevant respondents based on region, age and gender. In Hong Kong SAR, over 5,400 employees and job-seekers between the ages of 18-65 were surveyed. These respondents were asked to identify companies they recognize and indicate if they would like to work for them. This is then followed up with an evaluation of attractiveness factors, such as salary, benefits, work atmosphere and job content, for each of the companies.