about the report.

The Randstad Employer Brand Research is an independent, global study commissioned by Randstad to gain new perspectives and insights on the impact of a positive employer brand.

In the 2017 Randstad Employer Brand Research Hong Kong SAR Report, we reached out to 5,150 employees and job seekers to better understand their motivations when making important career decisions. The study results and insights help companies take the first step in designing a powerful and compelling employer brand to win the war for talent.

some key insights that you can get from the report:

Why should employer branding be on the corporate agenda
What channels job seekers use to look for new career opportunities
The employee value proposition factors that influence people’s career decisions
Most attractive sectors and employers in Hong Kong

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