Luxury and retail sales in Hong Kong are expected to remain weak in 2025, primarily due to sluggish domestic consumption and a decline in tourist spending. Digital advances and changes in consumer preferences have also. changed some of the skill sets and talent companies look for when hiring.
Download the 2025 Job Market and Salary Guide report to find out more about the key trends influencing the job market, in-demand specialised and soft skills as well as the latest salary benchmarks to attract the right talent in retail and luxury.
key trends shaping the luxury and retail job market
According to a Knight Frank report, total retail sales value dropped significantly, with luxury goods sales declining by 7.8% year-on-year as of April 2024. While some international franchises have exited the market, we are beginning to see some return after decade-long market testing across the Asia Pacific region.
Northbound travel trends are unlikely to change in the short term, as many consumers now prefer to spend their time in other Greater Bay Area cities where they can find products and shopping experiences at lower prices. In response to this shift, several brands in the retail industry have expanded their operations into mainland China, following consumer trends while benefiting from lower operational costs.
With these changing shopping habits, we anticipate that luxury brands and retailers will establish premium flagship stores and pop-up locations that emphasise unique experiences. These new stores are expected to open in high-end shopping malls that are set to complete construction by 2026.
how hiring strategies are adapting to changing consumer preferences
With the evolving market landscape and technological advancements, companies are seeking talent who can adapt and strategically respond to changing market trends, business needs and consumer behaviours.
Employers are particularly interested in experts in digital marketing, including social media, email marketing, search engine optimisation (SEO), and search engine advertising (SEA). Candidates must not only be proficient in using these marketing platforms but also stay updated on the latest developments in the digital marketing world.
Additionally, they should have strong data analytical skills to measure performance, make trend predictions, and identify opportunities before they present themselves. Effective use of customer relationship management (CRM) tools is also essential for gaining insights into customer behaviour, which can enhance attraction and retention strategies. Additionally, job seekers should have strong critical thinking skills to interpret data, draw meaningful conclusions, and develop actionable strategies that resonate with evolving consumer preferences.
In terms of soft skills, employers are prioritising a customer-first approach, as exceptional customer service skills are becoming increasingly vital in the retail sector. With great interpersonal skills, companies can curate a customer experience journey that encourages them to return, boosting sales and fostering customer and brand loyalty.
With the growing influx of tourists from mainland China seeking new experiences, frontline sales employees are expected to be fluent in English, Cantonese, and Mandarin. This linguistic capability reflects Hong Kong’s diverse cultural dynamics and enhances the overall customer satisfaction.
download randstad hong kong’s 2025 job market and salary trends report
Our 2025 Job Market and Salary Trends report cuts through the complexity to deliver actionable insights and expert analysis for insurance firms. In our annual report, you can find the 2025 salary benchmarks for frontline retail employees in food and beverage, retail, and customer services, as well as marketing, creative and communications roles in Hong Kong.
The report examines key talent expectations as well as current industry trends and salary benchmarks in the following industries:
- Accounting and finance
- Banking and financial services
- Business support
- Construction, property and engineering
- Human resources
- Insurance
- Legal
- Life sciences and healthcare
- Luxury and retail
- Supply chain and logistics
- Sales and marketing
- Technology
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