about the company.
A market leader in FMCG sector is looking for a Trade Marketing Manager to join their fast growing business.
about the team.
It is a head of department role and you will be directly reporting to the General Manager.
about the job.
- Plan and ensure up-to-date trade marketing promotion calendar for the assigned brands and off-premises key account channels
- You will be leading a small team and direct reporting to the General Manager
- Ensure timely and quality deliverable of regular reports and close follow up with any ad hoc projects
- Plan and set up clear execution guidelines and KPI of the promotion activities according to the promotion calendar
- Initiate and present trade activation programs for sales team of assigned channels to drive sales and achieve company strategy
- Organize, implement and monitor promotional & merchandising programs at consumer, customer and market segment levels based on the established objectives, budget and schedule
- Drive new product launch plan by coordinating with cross functional teams (e.g. Commercial, Sales, Supply Chain, Brand)
skills & experiences required.
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